Sans Normal Ardoy 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Swiss 721' by Bitstream, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Neue June' by Matt Chansky, 'Pragmatica' by ParaType, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, web typography, branding, signage, presentations, modern, clean, neutral, friendly, functional, legibility, neutrality, modernity, simplicity, open forms, generous counters, even rhythm, rounded geometry, straight terminals.
A clean geometric sans with broad proportions, smooth curves, and an even, steady stroke. Letterforms favor open apertures and generous internal space, with round characters built from near-circular bowls and consistent radii. Terminals are straight and unadorned, and the overall rhythm is calm and regular, keeping shapes crisp in both display sizes and paragraph settings.
It works well for interface labels, dashboards, and web layouts where clarity and consistent texture matter. The wide set and open shapes also suit signage and wayfinding, and it can support modern brand systems that need a neutral, flexible sans for headlines and short blocks of copy.
The tone is modern and neutral with a quietly friendly feel. Its clarity and spaciousness read as practical and contemporary rather than expressive or decorative, making it suitable for straightforward, confident communication.
The design appears intended as a contemporary workhorse sans: geometric and orderly, optimized for clear reading and a consistent, modern look across headings and continuous text.
Uppercase forms are notably roomy and stable, while lowercase shapes maintain a simple, single-storey construction where applicable, reinforcing a minimal, approachable texture. Numerals follow the same geometric logic, with clear differentiation and ample counter space for legibility.