Sans Normal Jidah 7 is a bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, confident, editorial, retro, impact, motion, emphasis, display tone, slanted, brisk, crisp, assertive, display.
A slanted, high-contrast design with compact, rounded counters and sharply tapered terminals. Strokes show clear thick–thin modulation and a brisk, calligraphic rhythm, especially in diagonals and curved joins. The lowercase is compact with a moderate x-height and lively, angled stress; bowls and apertures stay fairly tight, giving the texture a dense, energetic color. Figures are similarly dynamic, with strong diagonal movement and pronounced contrast that reads best at larger sizes.
Works well for short, prominent text such as headlines, subheads, posters, and brand marks where the slant and contrast can carry personality. It can also fit energetic themes like sports, entertainment, and product packaging, especially when set with generous size and breathing room.
The overall tone is fast and emphatic, combining a classic italic urgency with a polished, contemporary punch. It feels confident and attention-seeking, suited to settings where motion and impact are part of the voice.
The design appears intended to deliver a bold, forward-leaning voice with a refined, italic-driven rhythm, balancing rounded forms with crisp contrast for high-impact display typography.
Uppercase forms lean toward simplified, rounded silhouettes while still carrying tapered edges that keep the letterforms from feeling static. The slant and contrast create a strong rightward flow, and spacing appears tuned for headline-style setting rather than long, small body text.