Sans Normal Afgad 18 is a regular weight, normal width, monoline, italic, normal x-height font visually similar to 'Lucifer Sans' by Daniel Brokstad (names referenced only for comparison).
Keywords: ui text, product branding, editorial, marketing, signage, modern, clean, dynamic, friendly, neutral, clarity, contemporary, momentum, versatility, neutrality, slanted, geometric, rounded, crisp, open.
This is a slanted sans with smooth, geometric construction and largely even stroke weight. Round letters like O and C are near-circular with clean, open apertures, while straight-sided forms keep a crisp, contemporary edge. Terminals are mostly straightforward and unembellished, and the overall spacing feels tidy and balanced. Lowercase forms are compact and legible with simple joins and a consistent rhythm; numerals follow the same clear, linear logic with rounded bowls and unobtrusive diagonals.
It works well for interface and product typography where a clean sans voice is needed but a touch of dynamism is desirable. The consistent slant and open forms also suit editorial subheads, marketing copy, and short-to-medium passages where clarity and a contemporary feel are priorities.
The overall tone is modern and matter-of-fact, with a subtle sense of motion from the consistent slant. It reads as approachable rather than formal, making it feel current and practical without becoming overly technical.
The font appears designed to deliver a streamlined, modern sans voice with an energetic slant and geometric simplicity, aiming for clear readability while adding forward-leaning momentum.
The design balances geometric roundness with firm diagonals, which helps maintain clarity in letters like A, K, V, W, and Y. Counters remain open in small, functional shapes such as e, a, and s, supporting readability in continuous text.