Sans Normal Lakan 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Golca' by Pepper Type, 'Elioth' by Soerat Company, and 'Roanne' by Tour De Force (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, signage, sporty, confident, contemporary, dynamic, playful, impact, emphasis, motion, modernity, attention, oblique, geometric, rounded, chunky, high impact.
A heavy, oblique sans with broad, rounded curves and compact counters that create a dense, punchy texture. Strokes are uniformly thick with minimal modulation, and terminals are clean and mostly blunt, giving the shapes a crisp, modern edge. The capitals feel sturdy and geometric, while the lowercase maintains a straightforward, single-storey construction where applicable, keeping the overall rhythm simple and bold. Spacing reads moderately tight in text, emphasizing mass and forward motion rather than airy refinement.
Best suited to high-impact applications such as headlines, posters, branding marks, sports and event graphics, and short-form signage where its weight and slant can carry emphasis. It can also work for UI callouts or packaging accents when used sparingly, but its dense color makes it less ideal for long, small-size reading.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests speed and momentum. Its chunky geometry and smooth curves feel contemporary and slightly playful, making it read as confident and attention-grabbing without becoming decorative.
The design appears intended to deliver a bold, fast, modern voice: a sturdy sans with an oblique posture that adds urgency and motion. Its simplified, geometric construction prioritizes immediate legibility and strong silhouette recognition in display contexts.
The oblique angle is consistent across letters and numerals, and round forms (like O, Q, 0, 8, 9) stay smooth and stable despite the heavy weight. Diagonals and joins in letters such as K, M, N, V, W, X, and Y are thick and decisive, reinforcing a strong, athletic silhouette at display sizes.