Sans Normal Afluv 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Marcher' by Horizon Type, 'Mute' by Indian Type Foundry, 'Multiple' by Latinotype, 'Camphor' by Monotype, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, signage, modern, clean, dynamic, approachable, sporty, add motion, modernize tone, maintain clarity, versatile italic, slanted, geometric, rounded, crisp, high legibility.
A slanted sans with predominantly geometric construction and rounded bowls, giving letters a smooth, even rhythm. Strokes are uniform and low-contrast, with clean terminals that read as subtly sheared by the italic angle. Proportions feel balanced and fairly open, with wide counters in characters like O, C, e, and a, and a straightforward, utilitarian digit set that matches the letterforms. Overall spacing looks steady and text color is consistent, producing a clear, contemporary texture in running copy.
This font works well for UI and product text where a clean sans is needed but a slanted style can add emphasis and momentum. It also suits branding, packaging, and signage, particularly for contemporary or sporty contexts, and performs confidently in short headlines and subheads where the italic voice can carry personality without sacrificing legibility.
The tone is modern and energetic, with the italic slant adding motion and forward drive while the rounded geometry keeps it friendly and accessible. It feels pragmatic rather than decorative—confident, neutral, and suited to contemporary interfaces and branding that want a bit of pace without losing clarity.
The likely intention is to provide a versatile, contemporary italic sans that maintains clarity at text sizes while delivering a sense of motion for emphasis and display. Its geometric, rounded construction suggests a focus on consistency and readability across mixed-case text and numerals.
The design favors smooth curves and simple joins over calligraphic detailing, which helps maintain a consistent silhouette across uppercase, lowercase, and numerals. In the sample text, the italics create a cohesive, flowing line while preserving distinct letter shapes for quick scanning.