Sans Contrasted Suto 7 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, social ads, retro, friendly, punchy, editorial, playful, distinctive display, warm modernity, retro nod, brand voice, impactful clarity, geometric, rounded, soft corners, teardrop terminals, flared strokes.
A heavy, generously proportioned sans with a geometric backbone and clearly modulated strokes. Curves are broad and smooth, with softened joins and subtly flared or teardrop-like terminals that give counters a buoyant, slightly squashed feel. Round letters (O, Q, o, e) read as wide and stable, while diagonals (V, W, X) are sturdy and open, keeping the texture from becoming dense. The lowercase shows single‑storey a and g, a compact ear on r, and a crossbar‑led t, producing a clean, contemporary rhythm with a distinctive, sculpted finish.
Best suited to display applications where a strong silhouette and upbeat personality are assets—headlines, branding marks, packaging, posters, and social or web hero text. It can also work for short subheads or callouts where you want warmth without losing impact.
The overall tone feels upbeat and approachable, with a confident, poster-ready weight and a mild retro flair. Its rounded geometry and softened details give it a friendly, almost toy-like warmth, while the contrast and crisp edges keep it assertive and modern.
The design appears intended to blend geometric sans clarity with a more characterful, sculpted stroke treatment, yielding a font that reads cleanly at large sizes while adding a distinct, friendly voice. The emphasis is on memorable shapes and bold presence rather than neutral text economy.
The numerals appear built for display clarity with broad forms and strong silhouettes; the 2 and 3 are notably curvy, and the 4 is more open and angular by comparison. Spacing in the samples produces an even, blocky color that supports short lines and headline settings.