Sans Normal Tulal 2 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, confident, editorial, sturdy, impact, clarity, modernity, blocky, crisp, compact, angular, ink-trap.
A heavy, display-leaning sans with compact counters and pronounced stroke contrast between thick verticals and finer horizontals/diagonals. The forms are largely geometric but tightened by squared terminals and subtly notched joins that read like ink-trap detailing in places. Curves are controlled and slightly flattened at the extremes (notably in round letters and numerals), giving the face a sturdy, engineered rhythm. Spacing appears tight-to-moderate with strong color on the page, and punctuation and numerals follow the same robust, high-impact construction.
This font performs best in headlines, campaign graphics, posters, packaging, and bold brand wordmarks where dense, dark typographic color is desirable. It can also work for short blocks of editorial text such as pull quotes and subheads, especially where a compact, high-impact sans is needed.
The overall tone is punchy and authoritative, with a contemporary, editorial feel. It projects confidence and seriousness while staying clean and utilitarian, making it feel suited to attention-getting typography rather than quiet body copy.
The design appears intended to deliver maximum impact with a clean sans structure, combining geometric foundations with tightened counters and crisp terminals to keep large text looking sharp and controlled. The subtle notching and contrast help maintain clarity at display sizes while adding a purposeful, engineered character.
Round capitals such as O/Q/C show a deliberate balance of circular structure and squared-off finishing, while diagonals (V/W/X/Y) are sharp and energetic. The lowercase maintains a straightforward, single-storey a and a robust g, reinforcing a practical, no-nonsense voice across mixed-case settings.