Sans Normal Vilid 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to '35-FTR' by ILOTT-TYPE and '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, headlines, friendly, modern, casual, lively, approachable, approachability, clarity, modernity, momentum, monolinear, rounded, humanist, oblique, open apertures.
This is an oblique sans with a monolinear feel and softly rounded terminals. Curves are generous and smooth, with open apertures and simplified joins that keep the shapes clean at a glance. The overall rhythm is slightly informal: uppercase forms stay sturdy and straightforward while lowercase letters show more humanist movement, with single-storey a and g and a gentle forward slant throughout. Figures are clear and rounded, matching the letterforms’ soft geometry and even texture.
It works well for user interfaces and product experiences where clarity and a friendly tone matter, as well as for contemporary branding, packaging, and signage. The pronounced oblique stance also makes it effective for headlines, pull quotes, and short promotional copy that benefits from added motion and emphasis.
The tone is friendly and contemporary, with an easygoing, conversational energy. The slant adds momentum and a sense of motion, giving text a lively, active voice without becoming flashy. Overall it reads as approachable and modern—well suited to brands or interfaces that want to feel upbeat and informal.
The design appears intended to provide a clean, modern sans with an energetic oblique voice and softened geometry. By combining open, rounded forms with straightforward construction, it aims to stay legible while projecting an approachable, casual personality.
Proportions lean toward compact, efficient shapes with consistent stroke presence across curves and straights. The rounded finishes and open counters help prevent the texture from feeling rigid, while the italic angle is strong enough to be expressive in headlines but still orderly in longer lines.