Sans Normal Videg 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, and 'Crossten' by Horizon Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, friendly, sporty, modern, energetic, approachable, display impact, brand voice, motion emphasis, friendly geometry, rounded, soft, heavyweight, oblique, geometric.
A heavy, oblique sans with rounded, softly squared terminals and smooth curves throughout. Strokes are consistently thick with minimal contrast, and joins are clean and compact, producing sturdy letterforms that hold together well at larger sizes. Counters are generous and mostly circular/elliptical, with a slightly compressed, forward-leaning rhythm that keeps the texture lively. Numerals match the letters in weight and curvature, with broad, simplified shapes designed for quick recognition.
Well-suited to headlines, short UI callouts, and prominent branding where a bold, friendly presence is needed. It works particularly well for posters, packaging, and sports or lifestyle graphics where the oblique energy can add momentum. For longer passages, it will typically be most effective in larger sizes or limited quantities due to its dense weight and strong slant.
The overall tone is upbeat and contemporary, with a friendly, informal confidence. The rounded shapes and forward slant suggest motion and accessibility, making the voice feel sporty and conversational rather than strict or editorial.
The design appears intended to deliver high-impact, modern messaging with a warm, rounded geometry. Its oblique stance and simplified, sturdy forms emphasize speed, emphasis, and legibility in display contexts.
The set reads best when given breathing room: the thick strokes and rounded corners create a dense, punchy color, while the oblique angle adds emphasis without becoming calligraphic. The general construction leans geometric, but the softened corners keep it from feeling rigid.