Sans Normal Vidaz 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Boston', 'Facundo', and 'Trend' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, friendly, modern, energetic, casual, impact, motion, approachability, modernity, clarity, rounded, oblique, soft corners, compact, high impact.
A rounded, oblique sans with heavy, even strokes and smooth curve transitions. Letterforms lean forward with a consistent slant and slightly inflated bowls, giving counters a compact, sturdy feel. Terminals are softly finished rather than sharply cut, and joins stay clean and simplified, creating a cohesive, contemporary texture. Proportions are generally compact, with sturdy verticals and wide, stable curves; numerals and capitals match the same solid, rounded construction for strong presence.
Best suited to headlines, short bursts of copy, and display settings where a compact, high-impact italic presence is desirable. Works well for branding, packaging, signage, and promotional materials that want a sporty, friendly voice and clear silhouettes.
The overall tone is energetic and approachable, combining a forward-leaning, action-oriented stance with friendly rounded shapes. It reads as contemporary and informal, suited to upbeat, confident messaging rather than delicate or editorial nuance.
The design appears intended to deliver a strong, modern sans with built-in motion and approachability—pairing a bold, forward slant with rounded, simplified forms for attention-grabbing display typography.
The italic angle is pronounced enough to create momentum in text, while the uniform stroke weight keeps lines looking dense and punchy. Rounded shapes in letters like C, O, Q and the lowercases reinforce a soft, approachable character, and the simplified geometry helps maintain clarity at larger sizes.