Sans Normal Itbem 15 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, playful, punchy, high impact, approachability, modern utility, display clarity, rounded, soft, geometric, heavy, compact.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are monolinear in feel, with large counters and generously rounded terminals that keep the dense weight from feeling sharp. The uppercase forms read stable and blocky with softened corners, while the lowercase shows single-storey a and g, a short-armed r, and a squat, open e—details that emphasize clarity at large sizes. Numerals are similarly wide and sturdy, with simple, high-impact silhouettes.
Best suited to headlines, posters, logotypes, and packaging where large, bold letterforms need to land with immediate impact. It can also work for short UI labels or signage when you want a friendly, high-visibility sans, though extended text would benefit from careful sizing and spacing due to the dense weight.
The overall tone is upbeat and assertive, with a friendly softness that makes it feel approachable rather than severe. Its big, cushioned shapes and wide stance give it a contemporary, attention-grabbing voice suited to bold, optimistic messaging.
Designed to deliver maximum presence with a rounded, geometric voice—prioritizing clear silhouettes and a smooth, modern rhythm. The simplified lowercase structures suggest an emphasis on legibility and approachability in display typography.
Spacing appears intentionally generous for a display cut, helping round letters like O, C, and G avoid clogging at heavy weight. Diagonals (V, W, X, Y) are thick and prominent, reinforcing the font’s strong rhythm in all-caps settings.