Sans Superellipse Upfu 8 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Ambatah' and 'FX Ambasans' by Differentialtype and 'Fordek' by Isolatype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, techy, futuristic, industrial, sporty, assertive, impact, modernity, systematic, clarity, extended, geometric, squared-round, blocky, compact counters.
A heavy, extended sans with geometry built from rounded rectangles and squared curves. Strokes are monolinear and terminals are clean and blunt, with corners consistently softened to a superelliptical feel. Counters run fairly compact, and apertures stay controlled, producing dense, sturdy word shapes. The uppercase reads broad and stable, while the lowercase follows the same squared-round construction; punctuation and figures echo the same flattened, modular rhythm.
Best suited to large-scale applications where impact and clarity are priorities: headlines, posters, product branding, sports identities, and wayfinding or environmental signage. Its dense, wide forms also work well for short UI labels and display settings where a strong, modern presence is desired.
The overall tone is confident and engineered, with a distinctly contemporary, tech-forward flavor. Its wide stance and softened corners balance toughness with approachability, evoking dashboards, equipment labeling, and modern performance branding.
The design appears intended to deliver maximum visual presence with a geometric, rounded-rectangle construction that stays clean and highly consistent across the set. It emphasizes robust silhouettes and a controlled rhythm for attention-grabbing display typography.
Round letters like O/Q are more squarish than circular, and diagonals (A, V, W, X, Y) are cut with crisp joins that keep the texture firm rather than calligraphic. The numerals are similarly wide and block-like, designed to hold their shape at a distance and remain visually consistent alongside capitals.