Sans Normal Abdow 14 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Brutalista' by Latinotype (names referenced only for comparison).
Keywords: ui design, branding, headlines, signage, packaging, modern, clean, dynamic, friendly, sleek, emphasis, clarity, modernity, versatility, readability, oblique, humanist, open, rounded, airy.
This is an oblique sans with smooth, round construction and very even stroke strength. Curves are broad and open, with generously sized counters in letters like O, C, and e, and a relatively spacious overall set that keeps forms from feeling cramped. Terminals are clean and unembellished, and the oblique slant is consistent across uppercase, lowercase, and numerals, producing a steady forward rhythm. The lowercase shows straightforward, legible shapes (single-storey a and g), while capitals stay simple and geometric without sharp calligraphic modulation.
It suits interface typography, dashboards, and product experiences where an emphasized, forward-leaning sans is useful for hierarchy. The open shapes and clean terminals also work well in branding, short headlines, wayfinding/signage, and packaging where quick recognition matters.
The tone reads contemporary and efficient, with a light, mobile feel from the slant and open apertures. It balances a tech-adjacent cleanliness with a mild friendliness due to the rounded bowls and uncomplicated shapes, making it feel approachable rather than rigid.
The design appears intended as a neutral, contemporary italicized companion for modern sans typography—prioritizing clarity, smooth geometry, and a consistent slant for emphasis in layouts. It aims to feel streamlined and readable while maintaining a friendly, non-technical warmth through rounded construction.
The numerals follow the same smooth, low-friction drawing style, with rounded forms and clear differentiation between shapes. Overall spacing and proportions emphasize clarity at display and UI sizes, and the consistent obliquing gives emphasis without becoming flamboyant.