Sans Normal Arbow 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ploni' by AlefAlefAlef, 'Artegra Sans' by Artegra, 'BR Sonoma' by Brink, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, neutral, modern, clean, friendly, functional, clarity, versatility, approachability, modernity, readability, rounded, open apertures, even rhythm, humanist, screen-ready.
This sans serif shows smooth, round construction with gently modulated curves and largely uniform stroke thickness. Uppercase forms are clean and straightforward, with wide bowls (B, D, O) and a simple, open G. Lowercase has a single-storey “a” and “g,” soft terminals, and open apertures in letters like “c,” “e,” and “s,” giving the text a clear, breathable rhythm. Numerals are simple and readable, with a plain “1” and rounded “0,” matching the overall geometric-meets-humanist balance.
It suits interface and product text where clarity and neutrality matter, and it also works well for general editorial layouts and corporate communications. The friendly roundness makes it a good fit for modern branding, while the steady, readable forms support wayfinding and presentation typography.
The overall tone is neutral and contemporary, with a calm, approachable feel. Its rounded shapes and open counters keep it friendly rather than severe, while the disciplined spacing and steady rhythm maintain a professional, utilitarian character.
The design appears intended as a general-purpose sans serif optimized for clear, comfortable reading with a modern, approachable voice. Its open apertures, rounded geometry, and uncomplicated letterforms suggest a focus on everyday usability across both display and text settings.
In the sample text, the design maintains consistent color and legibility across mixed case, with punctuation and spacing that feel straightforward and workmanlike. The round forms and open counters help avoid visual clogging at paragraph sizes, while the simpler lowercase structures keep the texture smooth and uncluttered.