Sans Contrasted Hipu 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, stickers, playful, chunky, retro, cheerful, punchy, display impact, friendly branding, retro feel, hand-cut texture, rounded, bulky, soft corners, high impact, compact counters.
This typeface is built from heavy, blocky shapes with subtly rounded corners and a compact internal rhythm. Curves are broad and full, while joins and terminals tend toward blunt, cut-off endings, giving the letters a sturdy, poster-like presence. Counters are generally small and sometimes asymmetrical, and several forms include slight pinches or notches that create a hand-cut, lively texture. The overall construction favors big silhouettes and simplified geometry, producing strong word shapes and dense, dark typographic color at display sizes.
It works best for short, high-impact text such as headlines, posters, packaging titles, and logo wordmarks where bold silhouettes are an asset. It can also suit playful branding systems, signage, and promotional graphics that benefit from a friendly, retro display voice.
The font reads as friendly and exuberant, with a slightly mischievous, vintage-cartoon energy. Its exaggerated mass and softened geometry make it feel approachable rather than severe, while the irregular details add a handcrafted, characterful tone.
The design appears intended to deliver maximum impact with a soft, approachable feel—combining simplified, chunky letterforms with small quirks that keep the texture lively. It prioritizes distinctive display character and strong presence over neutral, long-form readability.
In the sample text, the weight and compact counters create strong emphasis but also reduce fine detail in tight settings, so spacing and size choices matter. The numerals and round letters (like O, Q, 8, 9) lean into bulbous forms that reinforce the playful, attention-grabbing personality.