Sans Contrasted Hipu 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, chunky, friendly, retro, loud, high impact, friendly display, retro tone, brand voice, headline focus, rounded, bulky, soft corners, compact counters.
A heavy, blocky sans with rounded outer corners and slightly faceted joins that keep the forms feeling cut and graphic rather than purely geometric. Bowls and counters are compact and often teardrop-like, giving letters such as O, P, and e a distinctive “punched” interior. Strokes show subtle modulation and tapering at terminals, most noticeable in S, s, and the diagonals, which adds a gently sculpted feel to an otherwise solid silhouette. The lowercase is sturdy with a single-storey a, a lopsided, open c, and a short-shouldered r; the uppercase remains broad and billboard-like, with a peaked A and a wide, open C/G. Numerals follow the same chunky logic, with rounded shapes and tight apertures that stay legible at display sizes.
Best used for display settings where bold, characterful letterforms can carry the message—posters, headlines, storefront signage, event promos, and packaging. It also works well for logo wordmarks and short labels where a playful, high-impact voice is desired.
The overall tone is upbeat and approachable, combining a toy-like softness with poster-weight assertiveness. It reads as retro and humorous, suited to attention-grabbing messaging that wants to feel friendly rather than austere.
The font appears designed to maximize impact with broad, rounded silhouettes while adding personality through compact counters and subtly tapered terminals. Its shapes suggest an intention to feel friendly and retro-graphic, balancing softness with confident, attention-first readability.
The design relies on strong black mass and simplified interior space, so spacing and counters feel intentionally tight and compact. Angular diagonals and notched details (notably in K, M, N, and some terminals) add visual texture that prevents the face from becoming overly bland at large sizes.