Slab Square Jefo 9 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logotypes, western, poster, retro, playful, punchy, impact, vintage flavor, characterful display, bracketed slabs, soft corners, rounded counters, heavy serifs, bulb terminals.
A heavy, display-oriented slab serif with broad proportions and sturdy, rectangular serifs that often show gentle bracketing into the stems. Strokes are thick and confident with moderate modulation, and many joins and terminals are slightly softened, giving the otherwise blocky construction a friendlier edge. Counters tend to be rounded and generously sized, with distinctive ball-like details appearing in a few lowercase forms, adding personality and rhythm. Overall spacing reads open and stable, with a strong baseline presence and a compact, workmanlike silhouette in both cases.
Best suited to headlines and short, high-impact text where its thick slabs and wide proportions can read cleanly and convey personality. It fits posters, branding, labels, and packaging that want a vintage or western-leaning flavor, and it can work well for logotypes or wordmarks that benefit from a robust, friendly presence.
The tone evokes vintage signage and carnival or western poster lettering—bold, attention-seeking, and a bit whimsical. Its chunky slabs and rounded interior shapes create a warm, approachable feel while still projecting strength and certainty.
The design appears intended to deliver maximum visual impact with a confident slab-serif skeleton, while softened corners and expressive lowercase details add approachability and character. It balances blocky, sign-painter sturdiness with ornamental touches that keep it from feeling purely utilitarian.
Uppercase forms feel particularly sign-like and authoritative, while the lowercase introduces more character through curved bowls and occasional bulb terminals, creating a lively contrast between sturdy structure and playful details. Numerals are similarly weighty and designed to hold their shape at large sizes.