Slab Contrasted Ammo 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Kate Slab Pro Ultra Expanded' by Monday Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, retro, editorial, workmanlike, impact, readability, authority, stability, blocky, chunky, compact apertures, rectangular serifs, sturdy terminals.
A robust slab-serif design with broad proportions, compact apertures, and strong, blocky terminals. The serifs read as sturdy rectangular slabs with minimal bracketing, while the rounds (like O and C) are wide and weighty, creating a steady horizontal rhythm. Stroke transitions show clear but controlled contrast, and the overall drawing favors blunt, squared-off details that keep the texture dense and emphatic in text.
Well suited for headlines, posters, packaging, and branding that needs a strong, traditional slab-serif presence. It can work effectively for magazine or newspaper-style display, sports or collegiate-inspired graphics, and sturdy signage or labels where a dense, authoritative texture is desirable. In longer passages it will read best at comfortable sizes and with generous spacing to avoid an overly dark color.
This typeface projects a confident, no-nonsense tone with a touch of vintage utility. Its heavy presence feels assertive and dependable, evoking editorial gravitas and old-style signage without becoming overly decorative.
The design appears intended to deliver maximum impact and clarity at a glance, using strong slabs and wide letterforms to create a firm, grounded silhouette. It emphasizes bold typographic voice and consistent texture, aiming for reliable legibility while maintaining a distinctive, classic slab personality.
The numerals are large and emphatic, matching the heavy, squared rhythm of the letters. The overall spacing and wide forms create a strong horizontal sweep, giving lines a solid, banner-like feel in the sample text.