Slab Square Imfo 3 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, branding, packaging, western, poster, rugged, playful, retro, impact, vintage flavor, sign style, distinct texture, blocky, chunky, bracketless, ink-trap, notched.
A heavy, block-built slab serif with broad proportions and tightly packed counters. The serifs are flat and rectangular, often merging into the stems to form a continuous, carved silhouette. Many joins and terminals show deliberate notches and small cut-ins that read like ink traps or stencil-like nib marks, adding texture to the otherwise solid forms. Rounds (O, C, G, Q, 0) are wide and sturdy, and diagonals (V, W, X, Y) are simplified and weighty, maintaining a consistent, high-impact rhythm across the set.
Best suited to posters, headlines, and large-format signage where its carved slab details remain clear and contribute to the voice. It also fits branding and packaging that want a vintage, rugged, or western-leaning accent, especially when set with generous tracking and ample line spacing.
The overall tone is assertive and attention-grabbing, with a rustic, display-oriented character. Its chunky slabs and cut-in details evoke a vintage sign-painting and old-west poster feel, while the exaggerated mass and wide stance keep it bold and slightly playful rather than formal.
The design appears intended as a high-impact display slab that blends classic poster proportions with decorative cut-in detailing. Its goal is to deliver instant presence and a recognizable, retro sign-like flavor while keeping letterforms sturdy and consistent across the alphabet and figures.
In continuous text the internal notches create a distinctive sparkle along horizontals and joins, which can add personality at large sizes but may visually crowd at smaller settings. The lowercase keeps the same slabbed, sculpted logic as the capitals, producing a cohesive, emphatic texture.