Sans Normal Miho 5 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, logotypes, playful, punchy, cheerful, bold, retro, attention, warmth, retro appeal, display impact, brand voice, rounded, soft corners, bulky, bubbly, friendly.
A heavy, rounded sans with broad proportions and compact interior counters. Strokes are thick and fairly even, with softened joins and corners that give the shapes a molded, poster-like feel. Curves are dominant (notably in C, O, S, and the bowls), while straight stems remain blocky and substantial; terminals tend to look flattened or gently rounded rather than sharp. The lowercase is large and sturdy with short ascenders and descenders, and several letters show slightly idiosyncratic cut-ins and ink-trap-like notches that add texture at large sizes. Numerals match the same chunky, rounded construction for strong visual consistency in display settings.
Best suited to large-format display use where its bulky silhouettes and rounded shapes can carry personality—posters, headlines, packaging, event graphics, and logo wordmarks. It can also work for short UI labels or badges when set large enough and given breathing room, but it is less ideal for long passages or small sizes due to tight internal space.
The overall tone is upbeat and attention-grabbing, with a friendly, humorous character that feels at home in pop and retro-leaning design. Its dense, cushiony forms communicate confidence and warmth more than precision or restraint, giving headlines a lively, informal voice.
The design appears intended to deliver maximum impact with a friendly, rounded voice, combining strong mass with soft geometry for memorable, characterful display typography. The subtle cut-ins and quirky detailing suggest an aim to keep the forms from feeling purely geometric, adding a handcrafted, energetic edge without leaving the sans framework.
The combination of tight counters and heavy weight makes the design feel especially solid in short words and titles, while the distinctive notches and compact apertures can become visually busy as text size decreases. The rounded geometry creates a strong silhouette that reads well when used with generous tracking and ample line spacing.