Sans Normal Mima 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, retro, friendly, chunky, impact, approachability, retro display, bold branding, rounded, blocky, soft corners, heavy terminals, compact counters.
A heavy, rounded sans with broad proportions and tightly enclosed counters. Strokes are thick and confident, with soft, blunted corners and a mix of geometric curves and squared-off joins that creates a sturdy, cut-paper silhouette. The lowercase leans toward single-storey construction (notably in a), with short ascenders/descenders and dense internal spaces that keep the texture dark and uniform. Numerals and capitals share the same chunky geometry, emphasizing big bowls, flat cuts, and bold, high-impact shapes.
Best suited to display settings such as headlines, posters, logos, packaging, and short emphatic lines where maximum impact and a friendly voice are desired. It can also work for bold signage or social graphics, but is less appropriate for long-form text due to its dense counters and dark typographic color.
The overall tone is bold and upbeat, with a distinctly retro display feel. Its rounded, chunky forms read as friendly and informal, giving headlines a toy-like, poster-ready energy while staying clean and sans in spirit.
Designed to deliver a compact, high-impact look with soft geometry and a playful, retro character. The emphasis appears to be on strong silhouettes and readable, attention-grabbing forms that hold up in large-scale display use.
The design’s tight apertures and small counters make it strongest at larger sizes, where the rounded cuts and distinctive interior shapes remain clear. Letterforms feel intentionally simplified and compact, prioritizing silhouette and rhythm over fine detail.