Sans Normal Lomeh 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry, 'Ramston' by Katatrad, 'NuOrder' and 'Syke' by The Northern Block, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, dynamic, modern, punchy, impact, momentum, modernity, promotion, oblique, geometric, rounded, compact, high impact.
A heavy, oblique sans with compact, rounded letterforms and a strong, steady stroke. Curves are broadly circular with smooth joins, while terminals are clean and minimally treated, keeping the silhouette solid and uninterrupted. Counters are relatively tight (notably in B, 8, and 9), producing dense texture and strong color in text. The slant is consistent across capitals, lowercase, and numerals, with confident diagonals in A, V, W, and Y and sturdy, simplified shapes throughout.
Best suited to short, high-impact settings such as headlines, posters, branding marks, sports/event graphics, and packaging callouts. It can also work for subheads or brief emphatic phrases where a strong, forward-leaning rhythm is desirable, but its tight counters and heavy color make it less ideal for long passages at small sizes.
The overall tone is energetic and forceful, reading as sporty and action-oriented. Its bold slant and compact geometry suggest motion and urgency, giving headlines a confident, promotional feel without becoming decorative.
The design appears intended to deliver maximum emphasis with a modern, geometric sans voice, combining a strong oblique stance with compact proportions for attention-grabbing display typography.
The lowercase shows single-storey a and g, reinforcing a contemporary, geometric voice. Numerals are robust and slightly condensed in feel, matching the dense typographic color of the letters and keeping emphasis high at display sizes.