Sans Normal Lidar 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Geller Sans' by Ludka Biniek, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, punchy, retro, friendly, energetic, impact, momentum, approachability, display clarity, slanted, rounded, heavy, compact, dynamic.
A heavy, slanted sans with rounded contours and smooth, continuous curves. Strokes are thick and largely uniform, with softened terminals and broad counters that keep forms open despite the weight. The italic angle is pronounced and consistent, producing a forward-leaning rhythm; several letters show slightly individualized proportions, giving the set a lively, less rigid texture. Uppercase forms are compact and sturdy, while the lowercase maintains clear, simple constructions and a sturdy baseline presence.
Well-suited to headlines, posters, and bold brand statements where a forward-leaning, high-impact voice is needed. It can work effectively for packaging, promotions, and sports or event graphics, especially when set with ample spacing and used at sizes that let the rounded counters stay clear.
The overall tone is energetic and assertive, with a friendly warmth from the rounded shapes and generous curves. Its strong forward motion and dense color make it feel sporty and promotional, leaning toward a retro display sensibility while staying clean and straightforward.
Designed to deliver maximum visual punch with a clear, approachable sans structure, combining a strong italic stance with rounded, low-detail letterforms for fast recognition and confident display use.
The numerals match the heavy, slanted construction and read best at medium to large sizes where the tight spacing and dense stroke weight can function as a deliberate graphic voice. The sample text shows strong word-shape emphasis and high impact in short phrases, with consistent slant and bold presence across mixed-case settings.