Serif Normal Apma 6 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, posters, book covers, branding, confident, classic, dramatic, formal, emphasis, heritage, impact, luxury, bracketed, ball terminals, calligraphic, swashy, ink-trap free.
A robust italic serif with pronounced thick–thin modulation and a lively, calligraphic rhythm. The letterforms are broad and generously set, with bracketed wedge-like serifs and smoothly tapered joins that create a rounded, ink-rich texture. Counters stay fairly open despite the weight, and many lowercase forms show ball terminals and softly flared strokes, giving the design a traditional, written influence. Numerals and capitals carry the same energetic slant and sculpted contrast, producing a strong, cohesive page color at display sizes.
Best suited to display typography where its strong contrast and italic energy can be appreciated—magazine headlines, book and album covers, posters, and brand marks that need a classic yet forceful voice. It can also work for short editorial pull quotes or section openers, where a dense, dramatic texture is an advantage.
The overall tone feels authoritative and traditional, with a theatrical, headline-ready flair. Its sweeping italic motion and weighty presence suggest confidence and urgency, while the classic serif detailing keeps it grounded and editorial.
The design appears intended to deliver a traditional serif voice with heightened emphasis: a bold, slanted, calligraphy-influenced style that reads as premium and attention-grabbing for titles and prominent messaging.
The italic is assertive rather than delicate, with visible stroke swelling through curves and a slightly bouncy baseline feel in the lowercase. Round letters (like o, e, c) appear more horizontally expanded, emphasizing a broad, confident silhouette.