Sans Normal Lylad 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Acto' by Monotype, 'June Pro' by Schriftlabor, and 'Kappa' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, energetic, sporty, punchy, friendly, confident, impact, motion, attention, approachability, branding, slanted, rounded, soft corners, compact counters, dynamic.
A heavy, slanted sans with broad proportions and rounded, softened corners. Strokes are thick and uniform, with a forward lean that gives the letterforms a continuous sense of motion. Counters are relatively tight in letters like a, e, and s, and curves are built from smooth, circular geometry rather than sharp terminals. The overall rhythm is dense and solid, with assertive silhouettes and sturdy joins that hold up well at display sizes.
This font is well suited to headlines, posters, and short bursts of text where impact matters more than long-form comfort. It works particularly well for sports and fitness branding, promotional graphics, packaging callouts, and social media ads where a strong, energetic voice is needed. The dense stroke texture favors larger sizes and high-contrast layouts.
The tone is bold and kinetic, reading as sporty and upbeat rather than formal. Its rounded shapes keep the weight feeling approachable, while the strong slant adds urgency and momentum. Overall it suggests action-oriented messaging and confident, contemporary branding.
The design appears intended to deliver maximum visual punch with a fast, forward-leaning stance, while keeping the shapes friendly through rounded geometry. It prioritizes bold presence and a cohesive, energetic texture across letters and numerals.
Uppercase forms feel blocky and stable, while the lowercase introduces more playful curvature and compact internal space. Numerals are similarly weighty and attention-grabbing, designed to match the same forward-leaning, high-impact texture in headlines.