Sans Normal Lubam 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'Brother 1816' and 'Gravita' by TipoType, and 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, modern, energetic, impact, momentum, display, clarity, forward-leaning, rounded, chunky, compact, soft-cornered.
A heavy, forward-leaning sans with broad proportions and a compact rhythm. Strokes are thick and even, with rounded terminals and smoothly curved bowls that keep the texture dense and highly graphic. Counters are relatively small for the weight, and curves are built from robust circular/elliptical forms, giving letters like O, C, and G a solid, closed-in presence. The slant is consistent across caps and lowercase, and the overall spacing reads tight but controlled, producing strong word shapes at display sizes.
Best suited to display typography where impact and speed are needed—headlines, posters, brand marks, and punchy callouts. The dense color and rounded construction also work well on packaging and apparel graphics, especially when set large or with generous line spacing.
The tone is assertive and energetic, with a sporty, headline-ready attitude. Its bold mass and steady slant create a sense of motion and urgency, while rounded shaping keeps it friendly rather than aggressive.
Likely designed to deliver maximum presence with a streamlined, contemporary sans voice: strong silhouettes, rounded geometry, and a consistent forward slant for motion. The emphasis appears to be on bold, readable word shapes for attention-grabbing copy rather than delicate typographic nuance.
Round letters show clean, continuous curvature and minimal modulation, and diagonals (V, W, X, Y) appear sturdy and stable rather than razor-sharp. Numerals match the letterforms with the same heavy, rounded construction, making them feel cohesive in promotional and branding contexts.