Sans Normal Okmej 16 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'FS Koopman' by Fontsmith, 'Evert Greek' and 'Evert Latin' by Foundry5, and 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, neutral, friendly, confident, clean, clarity, impact, versatility, modernity, approachability, rounded, geometric, even, sturdy, crisp.
This typeface is a heavy, geometric sans with smooth, rounded curves and largely uniform stroke weight. Forms are built from simple circles and straight segments, producing clear, stable silhouettes and a consistent rhythm across the alphabet. Counters are relatively generous for the weight, and terminals read as cleanly cut rather than tapered, keeping edges crisp at display sizes. Proportions feel balanced and contemporary, with uncomplicated construction and minimal idiosyncrasies.
It performs best in headlines and short text where its strong weight and clean geometry can carry hierarchy and impact. The straightforward shapes and open counters also make it suitable for branding systems, packaging, posters, and wayfinding-style signage where clarity and solidity are important.
The overall tone is modern and straightforward, with a friendly softness coming from the rounded curves and open counters. Its weight gives it a confident, attention-getting presence while remaining neutral enough for broad use. The impression is practical and approachable rather than decorative or nostalgic.
The design appears intended as a contemporary, general-purpose geometric sans that emphasizes clarity, consistency, and visual strength. Its simplified lowercase construction and rounded geometry suggest an aim for approachable modernity, while the sturdy weight targets prominent typographic roles.
The numerals are robust and highly legible, matching the letterforms in weight and curvature. Round letters (O, Q, C) are notably smooth and symmetric, while diagonals (V, W, Y) maintain strong, simple geometry. The lowercase shows a single-storey a and g, reinforcing the font’s contemporary, simplified voice.