Sans Normal Utbij 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, modern, casual, friendly, clean, dynamic, readability, approachability, contemporary tone, lively emphasis, humanist, oblique, rounded, soft terminals, open counters.
A slanted sans with a humanist, slightly calligraphic construction and softly rounded stroke endings. Curves are smooth and generously open, with clear apertures in letters like C, S, and e, and broadly oval bowls in O and Q. Strokes stay even and calm, while the italic angle adds motion; diagonals and joins (notably in k, v, w, x) feel streamlined rather than sharp. Numerals follow the same oblique rhythm with simple, legible forms and consistent stroke weight.
It suits interfaces and product experiences that want a clear, modern voice with a touch of warmth, and it works well for short editorial passages where an italic sans is desired for emphasis or tone. The lively slant also fits branding, packaging, and lightweight signage where readability and a friendly cadence matter.
The overall tone is contemporary and approachable, combining a clean sans structure with an energetic, informal slant. It reads as friendly and serviceable rather than formal, with a subtle handwritten liveliness that keeps paragraphs from feeling rigid.
The design appears intended to provide a highly legible italic sans for general-purpose communication, balancing neutral geometry with humanist softness. Its consistent stroke and open shapes suggest a focus on clarity in running text while preserving a distinctive, energetic texture.
Capitals are straightforward and well-balanced, while the lowercase shows more personality through rounded shoulders and open counters. The rhythm in text is smooth and slightly flowing, with comfortable spacing that supports continuous reading.