Sans Normal Abkog 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Knight Sans' by Cadson Demak, 'Roihu' by Melvastype, 'Prelo Pro' by Monotype, 'Knight Sans' by T-26, and 'Brokman' and 'Facto' by The Northern Block (names referenced only for comparison).
Keywords: ui text, brand systems, marketing, headlines, packaging, clean, modern, friendly, informal, dynamic, clarity, approachability, motion, everyday utility, humanist, rounded, oblique, open forms, soft terminals.
A slanted sans with smooth, rounded construction and even, low-contrast strokes. Curves are broad and continuous, with softly finished terminals that keep corners from feeling sharp, while straighter strokes maintain a steady rhythm. Proportions are balanced with a moderate x-height and open counters, helping letters stay clear in running text. The overall spacing and shapes feel slightly humanist in motion, pairing upright structure with an oblique, forward-leaning posture.
Well suited to interface copy, product branding, and editorial or marketing text where a clean sans is needed but a more personable, active voice is preferred. The oblique stance also makes it effective for emphasis, callouts, and short headlines that benefit from a sense of motion.
The italic angle and softened geometry create a lively, approachable tone that reads contemporary rather than formal. It feels energetic and conversational, with a clean neutrality that still carries warmth.
Designed to deliver a contemporary sans voice with an italic-forward feel, balancing clarity with a softer, more human rhythm. The aim appears to be an all-purpose, legible style that can add energy and friendliness without becoming decorative.
Round characters like C, G, O, Q, and the numerals show consistent, circular/elliptical modeling, and diagonals (e.g., K, V, W, X, Y) keep a smooth, controlled slant. The numerals follow the same oblique, rounded logic, staying legible without looking technical or rigid.