Sans Normal Karos 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Luxe Uno' by Designova, 'Greenwich' by Mint Type, 'Arona' by Peninsula Studioz, 'Grotica' by Runsell Type, 'Mimolette' by The Ampersand Forest, and 'Pieta' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, confident, contemporary, playful, impact, motion, approachability, modernity, clarity, rounded, geometric, oblique, chunky, soft corners.
A heavy, obliqued sans with rounded, geometric construction and very low stroke contrast. Letterforms show broad proportions, large bowls, and smooth curves paired with crisp angled terminals, giving a slightly aerodynamic feel. Counters are generous and open, and the overall rhythm is steady and highly legible at display sizes. The numerals and capitals maintain the same sturdy, rounded logic, with an evident forward slant that reinforces motion.
Best suited to headlines, posters, and brand marks where a strong, modern voice is needed. It also fits sports, fitness, and youth-oriented graphics, as well as packaging and promotional layouts that benefit from bold, slanted emphasis. For longer text, it will work most comfortably at larger sizes where its weight and slant remain easy on the eye.
The tone is energetic and upbeat, combining robustness with a friendly softness. Its forward lean and thick forms suggest speed and assertiveness, while the rounded shapes keep it approachable rather than aggressive.
The design appears intended to deliver a high-impact, contemporary sans that reads fast and feels in motion. By combining rounded geometry with consistent angled terminals, it aims to balance friendliness with a confident, performance-driven presence.
Diagonal joins and angled cuts appear consistently across the set, creating a cohesive, engineered look. Spacing in the sample text reads solid and even, supporting punchy headlines and short blocks without feeling fragile.