Sans Normal Kalat 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Krong' by Joelmaker, 'Mazzard' by Pepper Type, 'Santral' by Taner Ardali, 'Mundial Narrow' by TipoType, 'TT Norms Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, modern, energetic, confident, friendly, impact, momentum, modernity, clarity, brand voice, oblique, geometric, rounded, high impact, display.
A heavy, oblique sans with broad proportions and generous, rounded counters. Strokes are monolinear and smooth, with clean terminals and a consistent slant that creates forward motion. Letterforms lean toward geometric construction—rounds are near-circular and straights feel sturdy—while apertures stay fairly open for a punchy, readable silhouette at larger sizes. The rhythm is compact and assertive, with strong vertical presence and simple, contemporary shapes.
This font works best for short to medium-length setting where impact and motion matter: headlines, posters, campaign graphics, sports and lifestyle branding, packaging callouts, and promotional layouts. It can also serve for bold UI labels or signage when a modern, forward-leaning tone is desired.
The overall tone is energetic and confident, combining a sporty slant with friendly, rounded geometry. It feels contemporary and bold in voice, suited to messaging that wants to project momentum, optimism, and clarity.
The design appears intended to deliver a modern, energetic sans voice with strong presence and a sense of speed. Its rounded, geometric construction and consistent oblique angle suggest a focus on bold display readability and contemporary branding appeal.
Figures are robust and simple, matching the letterforms’ weight and slant for cohesive emphasis in mixed text. The design reads most naturally as a headline style, where its broad stance and strong shapes can carry impact without relying on fine detail.