Sans Superellipse Jirob 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bilokos Pro' by AukimVisuel (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, industrial, sporty, retro, assertive, technical, impact, branding, signage, modern retro, clarity, rounded corners, blocky, compact, geometric, squared rounds.
A heavy, geometric sans with squared, superelliptical curves and consistently rounded corners. Strokes are monolinear and dense, with large enclosed counters and a generally compact feel despite clear, open apertures in many forms. The shapes favor straight stems and broad, rounded shoulders, producing a sturdy rhythm; terminals are cut cleanly and often flatten into subtle facets rather than tapering. Numerals and capitals read as robust and sign-like, with uniform weight distribution and minimal internal detailing.
Best suited for display work where strong letterforms and dense color are an advantage—headlines, posters, product packaging, badges, and logo wordmarks. It can also work for UI labels or short calls-to-action when a bold, tactile presence is needed, but it’s not optimized for long-form text at smaller sizes.
The overall tone is bold and utilitarian, with a sporty, industrial confidence. Its rounded-rectangle geometry gives it a retro-futuristic flavor—friendly at the corners, but still tough and mechanical in silhouette. The texture feels punchy and attention-grabbing, suited to loud headlines rather than quiet reading.
The design appears intended to deliver maximum impact with a clean, geometric system built from rounded rectangles, balancing toughness and approachability. The consistent corner rounding and simplified construction suggest a focus on reproducibility across sizes and media, aiming for a contemporary display face with retro signage energy.
Round letters (such as O/C) lean more toward rounded-square construction than true circles, which reinforces a engineered, modular look. The lowercase remains straightforward and sturdy, and the punctuation shown keeps to the same thick, simplified construction, maintaining consistent color in text blocks.