Serif Normal Ipmov 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, academic, magazines, reports, literary, traditional, scholarly, trustworthy, readability, text setting, classic tone, editorial utility, bracketed serifs, oldstyle figures, sturdy, clear, bookish.
A sturdy serif with bracketed, wedge-like serifs and a largely vertical stress. Strokes are moderately contrasted with firm, slightly squared terminals, producing dark, even color in text. Proportions are fairly generous with open counters and a measured rhythm; capitals are broad and stable, while the lowercase maintains a classic, readable texture. Numerals appear oldstyle, with varying heights and a slightly calligraphic flow that blends naturally into running text.
Well suited to body text in books, articles, and other editorial settings where a stable serif texture is desired. It can also support headings and pull quotes, especially when a classic, reputable tone is needed in magazines, reports, and institutional materials.
The overall tone is traditional and bookish, conveying authority and familiarity rather than display flair. Its calm rhythm and solid serifs suggest an editorial, academic voice suited to long-form reading.
The design appears intended as a conventional text face that prioritizes readability and dependable typographic color. Its restrained contrast, bracketed serifs, and oldstyle numerals aim to deliver comfortable, traditional typography for continuous reading.
The lowercase shows conventional forms (two-storey a and g) with a robust, no-nonsense construction. Punctuation and dots are crisp and round, and the serif detailing stays consistent across upper- and lowercase, supporting a cohesive page color.