Sans Normal Nalem 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Morandi' by Monotype, 'Fact' by ParaType, 'Multima' by René Bieder, and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, display impact, approachability, brand presence, clarity, rounded, chunky, soft corners, compact counters, high impact.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are consistently thick with smooth curves and softened joins, producing sturdy, simplified letterforms. Counters are relatively small and the apertures are generally tight, giving the face a dense, poster-ready texture. Terminals are clean and blunt rather than tapered, and the overall spacing reads even and stable at large sizes.
This font is well suited to headlines, posters, and large-format display where its dense shapes and rounded forms can project confidence. It also fits branding and packaging that need a friendly, high-impact voice, and it can work for signage and short UI labels when ample size and spacing are available.
The tone is bold and approachable, combining assertive presence with a friendly, soft-edged warmth. Its rounded geometry leans contemporary and slightly playful, making the voice feel upbeat and welcoming rather than severe.
The design appears intended to deliver maximum visual impact with an approachable, rounded character. By pairing thick, uniform strokes with compact counters and broad letterforms, it aims to create a strong, contemporary display presence that remains friendly and readable at larger sizes.
Round letters like O and Q read as solid, almost emblem-like shapes, and the numerals share the same chunky, simplified construction for consistent color. The design favors clarity and impact over delicate detail, with a strong, uniform silhouette across the alphabet.