Sans Normal Admov 2 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Cumhuriyet' and 'Ninova' by Fontuma, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: branding, posters, headlines, ui labels, signage, modern, sporty, confident, clean, dynamic, convey motion, modernize tone, improve clarity, create emphasis, oblique, rounded, geometric, open apertures, high legibility.
A slanted sans with rounded, geometric construction and smooth, low‑contrast strokes. Curves are broad and even, with open counters and apertures that keep letters airy despite the forward lean. Terminals are clean and largely unadorned, and the overall rhythm is steady and uncluttered, with a slightly expansive feel in both capitals and lowercase. Numerals match the same straightforward, rounded logic for consistent texture in mixed copy.
Works well for branding and display uses where a clean, energetic voice is needed, such as posters, marketing headlines, and product messaging. The open shapes and even stroke behavior also support short UI labels and signage, especially when set with ample spacing.
The overall tone is contemporary and active, with the oblique angle lending motion and a purposeful, athletic energy. It reads as confident and practical rather than decorative, suited to straightforward communication with a modern edge.
The font appears intended as a modern, motion-forward sans that balances geometric simplicity with comfortable readability. Its consistent slant and rounded forms suggest a design aimed at clear communication while conveying speed and contemporary polish.
The design favors clarity through generous internal space and simple joins, producing a smooth typographic color in paragraphs and a crisp presence in larger settings. The italic slant is consistent and feels integral to the shapes rather than applied as a superficial skew.