Sans Normal Uhgom 12 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, assertive, clean, impact, clarity, approachability, modernity, high impact, rounded, geometric, crisp, open.
A heavy, wide sans with rounded, geometric construction and smooth, continuous curves. Stroke endings are clean and largely square-cut, with generous counters and open apertures that keep forms clear at display sizes. The rhythm is steady and even, with a sturdy baseline presence and minimal stroke modulation; bowls and rounds lean toward circular/elliptical geometry. Letterforms show a contemporary, simplified logic, with compact joins and broad horizontals that emphasize width and stability.
Best suited for headlines, identity systems, packaging, and signage where strong presence and quick readability are needed. It performs well in short-to-medium text blocks at larger sizes, particularly for marketing copy, UI hero text, and editorial display settings where a modern, approachable tone is desired.
The overall tone is confident and contemporary, projecting clarity and directness without feeling cold. Rounded curves and open counters add a friendly, approachable edge, while the weight and width give it a bold, declarative voice suited to attention-grabbing messaging.
Likely designed to deliver a contemporary display sans that balances geometric clarity with friendly roundness, emphasizing bold communication and high visual stability. The wide proportions and open interiors suggest an intention to remain legible and recognizable under heavy weight in attention-led applications.
In longer lines, the combination of wide set and heavy strokes creates a strong texture and dense color, especially in mixed-case text. Numerals and capitals read as robust and poster-ready, with clear silhouettes that favor impact over delicate detail.