Sans Contrasted Sula 6 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, contemporary, punchy, approachable, impact, clarity, brand voice, modernity, approachability, geometric, rounded, soft corners, high impact, sturdy.
A heavy, wide sans with large counters and rounded, softly squared terminals that keep the forms open and sturdy. Curves are smooth and generous, while joins and diagonals stay crisp, creating a clean, modern rhythm with a slightly geometric underpinning. Stroke weight is substantial with visible modulation in places, and the overall color is dense without closing up the inner spaces. Proportions favor broad bowls and ample apertures, supporting clear silhouettes at display sizes.
Best suited to headlines, logos, and branded statements where strong presence and quick recognition are priorities. It performs well in posters, packaging, and signage thanks to its broad proportions and open counters, and it can work for short blocks of text when set with comfortable spacing.
The tone is bold and direct, with a friendly warmth coming from the rounded shaping and open counters. It reads as contemporary and energetic, projecting confidence and clarity rather than delicacy or formality. The overall feel is approachable and commercial, suited to attention-getting messaging.
The design appears intended to deliver a modern, high-impact sans that balances mass with readability. Its wide stance and rounded finishing suggest an emphasis on friendly, contemporary branding and display typography that remains clear under heavy weight.
Round characters like O/Q and the numerals emphasize wide, stable shapes, while diagonals (A, V, W, X, Y) remain assertive and clean. The lowercase maintains a compact, solid texture with simple, modern constructions, keeping word shapes strong and legible in short bursts of text.