Sans Normal Nobom 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Ingeo' by Blancoletters; 'Boston', 'Facundo', 'Rebrand', and 'Texta Pro' by Latinotype; and 'Hazelton' by Type Royal (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, modern, impact, approachability, clarity, modernity, rounded, soft corners, geometric, compact, chunky.
This typeface is a heavy, rounded sans with broad, geometric construction and generously thick strokes. Curves are built from near-circular bowls and smooth arcs, while terminals tend to be softly blunted rather than sharply cut, giving letters a cushioned, blocky silhouette. Proportions feel expansive horizontally with sturdy verticals, and counters stay open enough to preserve clarity at large sizes. Overall rhythm is steady and uncluttered, with simple joins and minimal detailing that emphasize mass and legibility.
Best suited for headlines, large-scale typography, and short statements where strong presence is desired. It works well for brand marks, packaging, and signage that benefit from a friendly, modern look, and it can add personality to UI or social graphics when used sparingly at larger sizes.
The overall tone is upbeat and approachable, combining a friendly roundedness with a confident, attention-grabbing weight. It feels contemporary and informal, suited to messaging that wants to be bold without becoming aggressive.
The design appears intended to deliver maximum impact with a warm, rounded personality: a geometric sans that prioritizes bold, simple forms, smooth curves, and consistent color for high-visibility display use.
The numerals and lowercase show the same rounded, geometric logic as the capitals, keeping a cohesive voice across the set. The design reads cleanly in the sample text, where the heavy color creates strong presence and clear word shapes despite the density.