Sans Normal Biluv 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Geometric 415' by Bitstream, 'Brandon Text' and 'Brandon Text Office' by HVD Fonts, and 'Geometric 415' by Tilde (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, signage, clean, neutral, modern, friendly, corporate, utility, legibility, neutrality, modernization, system design, geometric, rounded, uniform, crisp, straightforward.
This is a straightforward sans with largely geometric construction and smooth, circular curves. Strokes are even and low-contrast, with clean terminals and a calm, consistent rhythm across the alphabet. Uppercase forms are broad and stable, while lowercase shapes stay simple and open, supported by a standard x-height and clear counters. Overall spacing reads balanced and workmanlike, keeping word shapes tidy without calling attention to individual letterforms.
It works well for interface copy, dashboards, and product experiences where a neutral, legible sans is needed. The even texture and open forms also suit editorial layouts, corporate branding systems, and wayfinding or informational signage where clarity and consistency matter.
The tone is modern and matter-of-fact, with a friendly softness coming from its rounded bowls and minimal detailing. It feels dependable and familiar rather than expressive, making it suited to clarity-first communication.
The design appears intended as a versatile, general-purpose sans that stays visually quiet while delivering clear, consistent letterforms. Its geometric understructure and restrained detailing suggest a focus on contemporary usability across both headlines and continuous text.
Figures are plain and highly legible, matching the letterforms in stroke weight and geometry. The font maintains a consistent, no-nonsense texture in paragraph settings, favoring readability over stylistic quirks.