Sans Normal Osbul 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Anago' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, modern, approachable, impact, approachability, modernity, simplicity, brand presence, rounded, blunt terminals, soft corners, compact, geometric.
A heavy, rounded sans with compact proportions and softly squared curves. Strokes are consistently thick with minimal modulation, and most terminals end bluntly, giving letters a solid, blocky silhouette. Bowls and counters skew toward circular/oval shapes with slightly tightened apertures, while joins and corners are eased rather than sharp. The overall rhythm is dense and steady, optimized for strong presence in short lines.
Best suited to headlines and display settings where strong typographic color is desirable, such as posters, branding wordmarks, packaging, and bold UI banners. It can work for short emphasis text and labels, but its dense weight and tighter openings may feel heavy in long-form body copy at small sizes.
The font reads bold and upbeat, with a friendly, approachable tone created by its rounded forms and soft corners. Its dense color and simplified shapes give it a confident, contemporary voice suited to attention-grabbing typography without feeling aggressive.
Designed to deliver a friendly but forceful display voice: a simplified, rounded construction that prioritizes impact, clarity, and contemporary appeal. The consistent stroke thickness and compact shapes suggest an intention to stay legible and recognizable at a glance in branding and promotional contexts.
Uppercase forms appear sturdy and headline-driven, while lowercase maintains a simple, single-story feel on key letters (notably the compact, rounded bowls and short ascenders). Numerals are wide and heavy with clear, uncomplicated shapes, reinforcing the font’s poster-like impact.