Sans Normal Nogub 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah', 'Oktah Neue', and 'Oktah Round' by Groteskly Yours; 'Core Sans C' by S-Core; 'TT Norms Pro' by TypeType; and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, bold, modern, playful, confident, display impact, approachability, modern clarity, brand voice, high legibility, rounded, geometric, smooth, chunky, compact.
A heavy, rounded sans with broad, even strokes and smooth curves throughout. The letterforms lean geometric, using circular bowls and simple joins, with slightly squared terminals that keep the shapes crisp rather than bubbly. Counters are moderately open for the weight, and the overall rhythm is steady and compact, giving the text a strong, blocky presence while remaining clear in continuous reading.
This font performs best where impact and clarity are needed: headlines, posters, large UI labels, wayfinding, and brand marks. Its rounded geometry also makes it a strong choice for packaging and promotional graphics that benefit from a friendly, contemporary voice.
The tone is upbeat and approachable, combining a friendly roundness with an assertive, attention-grabbing weight. It reads as contemporary and practical, with a mildly playful character that suits energetic headlines without feeling gimmicky.
The design appears intended to deliver maximum visual impact with a clean, geometric construction and approachable rounded forms. It prioritizes strong silhouette recognition and consistent rhythm for bold display settings while staying readable in short paragraphs.
Distinctive details include a single-storey lowercase “a,” a compact “t” with a short crossbar, and a “Q” with a clear, angled tail. Numerals are sturdy and simple, matching the same rounded geometry and maintaining strong legibility at large sizes.