Sans Normal Obkih 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Niva' by PeGGO Fonts, 'June Pro' by Schriftlabor, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, playful, modern, high impact, approachable bold, modern branding, display clarity, rounded, geometric, soft corners, blocky, compact.
A heavy, rounded sans with broad, even strokes and smoothly curved joins. The forms lean toward geometric construction—circular bowls and simple, open counters—while corners are subtly softened for a less rigid feel. Proportions are compact and sturdy, with large interior shapes in letters like O/C and clear, straightforward terminals. The overall rhythm is dense and impactful, built for strong silhouette and immediate legibility at larger sizes.
Best suited to display applications where a strong silhouette matters: headlines, posters, branding, packaging, and short UI or signage labels. Its dense color and rounded geometry make it effective for bold statements, product names, and promotional typography, especially at medium-to-large sizes.
The tone is upbeat and assertive, combining a contemporary, no-nonsense weight with approachable rounded shaping. It reads as friendly and energetic rather than technical, giving headlines a punchy, optimistic voice.
The design appears intended to deliver maximum impact with a clean, geometric foundation while staying approachable through rounded shaping. It aims for high visibility and a confident voice in contemporary branding and editorial display contexts.
Round characters (C, G, O, Q) show consistent curvature and generous bowls, helping maintain clarity despite the heavy weight. Angular letters (A, K, M, N, V, W, X, Y) keep crisp geometry with minimal stylistic quirks, supporting a clean, contemporary texture. Numerals are similarly bold and simple, suitable for attention-grabbing figures.