Sans Superellipse Idliy 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Panton' and 'Panton Rust' by Fontfabric and 'Nudista' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, bold, friendly, playful, modern, punchy, impact, approachability, geometric unity, display emphasis, rounded, blocky, soft corners, geometric, compact.
A heavy, rounded sans with a squared-off, superellipse construction that blends straight segments with broad curves. Strokes are uniform and dense, with large counters and a generally compact interior spacing that keeps shapes tight at display sizes. Corners are consistently softened, terminals are clean and blunt, and many curves feel slightly squarish rather than purely circular. The lowercase has sturdy, simple forms with a single-storey “a” and “g”, while figures are wide and blocky with strong, even rhythm.
Best suited to bold headlines, short messages, and identity work where its chunky, rounded shapes can be appreciated. It works particularly well for modern branding, packaging, posters, and UI/marketing moments that need a friendly but forceful typographic presence.
The overall tone is confident and approachable, pairing a strong, attention-grabbing weight with softened geometry. It reads as contemporary and upbeat rather than formal, giving headlines a friendly, product-forward voice.
Likely designed to deliver maximum impact with a soft-edged geometric voice: a display-oriented sans that stays approachable while remaining highly legible at large sizes. The consistent rounding and uniform stroke weight suggest an intention to create a cohesive, contemporary texture across letters and numbers.
The design leans on broad shoulders and generous radii, producing a stable, grounded silhouette in all caps and a cohesive, chunky texture in text samples. Curved letters like C, G, O, and S maintain a slightly squared contour that reinforces the geometric theme across the set.