Sans Normal Arbuk 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Polaris' by AVP, 'Catesque' by Gumpita Rahayu, 'Equip' by Hoftype, 'Chronica Pro' and 'Interval Next' by Mostardesign, 'Core Gothic N' by S-Core, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: ui text, body copy, signage, product labeling, presentations, clean, neutral, modern, friendly, practical, everyday readability, general utility, neutral branding, digital clarity, information design, geometric, open apertures, even rhythm, smooth curves, crisp terminals.
This typeface presents clean, rounded sans forms with smooth circular curves and straightforward, monoline construction. Strokes maintain an even presence with softly squared terminals and minimal modulation, producing a consistent color in text. Proportions feel balanced and contemporary, with open counters and clear apertures that keep letters readable at a range of sizes. Numerals and capitals sit with a calm, stable geometry, while lowercase shapes maintain a tidy, uncluttered silhouette.
It fits well in interface design, documentation, and general editorial layouts where clarity and restraint are priorities. The steady rhythm and open forms also suit wayfinding and informational signage, as well as product packaging and presentation materials that need a modern, unobtrusive sans.
The overall tone is neutral and contemporary, projecting a clear, no-nonsense voice that still feels approachable. Its rounded geometry gives it a mild friendliness without becoming playful or stylized, making it suitable for everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes straightforward legibility and a contemporary, geometric cleanliness. Its restrained details suggest it was drawn to perform reliably across many contexts rather than to deliver a highly stylized personality.
In the sample text, spacing and letterfit read as even and restrained, supporting continuous reading without calling attention to itself. The shapes favor clarity over distinctive quirks, emphasizing legibility and consistency across mixed-case settings and numerals.