Sans Normal Liluj 3 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, sports branding, posters, signage, packaging, sporty, urgent, punchy, energetic, confident, impact, momentum, compactness, display clarity, slanted, compact, heavy, rounded, dynamic.
A compact, heavy sans with a pronounced rightward slant and tightly drawn proportions. Strokes are consistently thick with smooth, rounded joins and broadly oval counters, creating an even, solid texture across words. Terminals are mostly blunt and clean, and the overall rhythm is brisk and forward-leaning, with a slightly condensed footprint that keeps lines dense and impactful. Numerals match the letters in weight and slant, reading clearly with sturdy, simplified forms.
Best suited to display settings where a compact, forceful voice is needed—headlines, sports and fitness branding, posters, promotional graphics, and bold signage. It can also work for short UI labels or packaging callouts where space is limited and strong emphasis is desired.
The font projects speed and momentum, with a distinctly athletic, attention-grabbing tone. Its dense color and strong slant feel assertive and action-oriented, suited to messages that should read loud and immediate rather than quiet or delicate.
The design appears intended to deliver maximum impact in a tight width while conveying motion through its slanted stance. Its rounded, even stroke construction suggests a focus on clarity at display sizes and a modern, energetic personality rather than nuanced typographic contrast.
Uppercase forms keep a sturdy, geometric backbone while remaining rounded enough to avoid harshness; diagonals and curved letters stay visually consistent in weight. In longer text, the strong slant and heavy color create a poster-like texture, favoring emphasis and impact over airy readability.