Serif Normal Lulul 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Gazi' and 'Manas' by Fontuma (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, posters, traditional, scholarly, authoritative, literary, readability, authority, classic feel, editorial impact, bracketed, oldstyle, soft terminals, ball terminals, calligraphic.
A sturdy serif with pronounced thick–thin contrast and generously bracketed serifs. Strokes show a subtly calligraphic modulation, with rounded joins and softly flared terminals that keep the color dark but not rigid. The capitals are broad and stable, with classic proportions and a slightly compressed inner space in letters like B, E, and S that reinforces a dense texture. Lowercase forms are compact and readable, featuring a double-storey a and g, a rounded, earless-looking g with a substantial bowl, and a gently sloped crossbar on e; numerals follow the same sturdy, high-contrast rhythm with prominent serifs and strong vertical stress.
It performs best for headlines, deck copy, pull quotes, and other prominent editorial settings where a strong serif presence is desired. The dense color and crisp contrast also suit book covers, magazine titles, and poster typography where tradition and authority are part of the message.
The overall tone feels traditional and editorial—confident, formal, and bookish. Its weight and contrast give it an authoritative voice suited to established institutions, while the soft bracketing and rounded details temper it with a human, literary warmth.
The design appears intended as a conventional, high-impact text serif that balances classic book typography cues with enough weight and contrast to read strongly at display sizes. Its softened bracketing and rounded details suggest an aim for approachable formality rather than stark modernism.
Spacing in the sample text reads even and deliberate, producing a solid paragraph gray that favors headlines and short text blocks. The italic is not shown, and the roman maintains a consistent vertical stance with clear, conventional letter skeletons and no overtly modern geometric quirks.