Sans Normal Ohgan 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'BR Nebula' by Brink, 'Texta Pro' by Latinotype, 'Soin Sans Pro' by Stawix, and 'Hazelton' by Type Royal (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, clean, impact, clarity, approachability, modern neutrality, brand voice, rounded, geometric, blocky, sturdy, high impact.
A heavy, rounded sans with broad proportions and a compact, steady rhythm. Strokes are consistently thick with minimal contrast, and curves are built from smooth, near-circular bowls paired with flat, squared terminals. Counters are relatively open for the weight, while joins and apertures stay controlled and clean, producing solid silhouettes that remain legible at large sizes. Numerals follow the same robust, geometric construction, with simple shapes and strong vertical presence.
Best suited to headlines, display typography, and short-to-medium text where strong presence is desired. It performs well in branding systems, packaging, signage, and digital UI moments like hero banners or section headers, where the wide, sturdy forms can carry a message clearly and confidently.
The overall tone is assertive and contemporary, with a friendly, approachable warmth from the rounded geometry. Its mass and width give it an energetic, attention-getting feel without becoming decorative, making it read as straightforward and dependable.
The design appears intended as a high-impact, general-purpose sans that prioritizes clarity and visual strength. Its rounded geometric language suggests a goal of combining modern neutrality with a slightly warmer, more approachable voice for contemporary communication.
The lowercase shows a single-storey “a” and “g”-like construction with a pronounced, simple geometry, reinforcing the font’s modern, utilitarian character. Round letters (o, c, e) feel especially uniform and cohesive, while diagonals (v, w, x, y) keep a crisp, engineered look that balances the softness of the curves.