Sans Contrasted Ergu 3 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'KyivType Sans' by Dmitry Rastvortsev (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial display, confident, friendly, retro, editorial, punchy, impact, approachability, nostalgia, clarity, rounded, soft corners, bulky, open counters, heavy terminals.
A dense, heavy display face with softly rounded edges and pronounced contrast between thick stems and thinner joins. The letterforms are broad and sturdy, with generously open counters that keep the shapes readable despite the weight. Curves are full and slightly squarish in places, and terminals tend to end with rounded, ball-like or softened finishes that add a tactile feel. Overall spacing feels roomy for the weight, producing an even, emphatic rhythm in both capitals and lowercase.
This design is well suited to headlines, subheads, posters, packaging, and bold brand marks where impact and warmth are needed. It can also work for editorial display use—pull quotes, section openers, and short bursts of copy—especially at larger sizes where its contrast and rounded details are most visible.
The font communicates a bold, approachable confidence with a slightly nostalgic, print-forward character. Its softened corners and buoyant curves keep it from feeling severe, making it feel friendly and attention-grabbing rather than aggressive. The tone suggests classic advertising and headline typography with a contemporary cleanliness.
The likely intention is to deliver maximum visual impact while maintaining an inviting, readable silhouette. By combining strong weight with softened terminals and open counters, it aims to bridge classic display punch with modern clarity for branding and large-scale typography.
In the sample text, the heavy texture creates strong paragraph color, so it performs best when given enough line spacing and moderate line lengths. Numerals match the letterforms with similarly rounded, weighty shapes, giving a cohesive, poster-ready set for pricing, dates, and short numeric callouts.