Sans Contrasted Ergo 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, editorial display, retro, playful, punchy, friendly, poster-ready, attention, warmth, retro flavor, impact, rounded, soft terminals, ink-trap feel, bulky, compact counters.
This typeface has heavy, compact forms with subtly rounded corners and soft, slightly flared terminals that give the strokes an ink-trap-like shaping in places. The contrast is visible in how verticals and curves carry more weight while joins and horizontals thin out, creating a lively rhythm rather than a strictly geometric build. Counters are generally tight and the letters feel blocky and confident, with a slightly condensed internal space that boosts density in words. Uppercase shapes read cleanly and stable, while lowercase includes distinctive, more calligraphic-like curves in characters such as a, e, s, and y, adding personality without becoming ornate.
Best suited to headlines and display settings where its dense, chunky shapes can carry impact—posters, packaging, branding marks, and large editorial titling. It can also work for short callouts or pull quotes, but the tight counters and strong personality suggest avoiding long text at small sizes.
The overall tone is bold and upbeat, with a retro display energy that feels welcoming rather than severe. Its soft terminals and chunky silhouettes suggest a hand-influenced warmth, making it feel expressive and attention-grabbing in short bursts.
The font appears designed to deliver maximum visual presence with a friendly, retro-leaning voice, combining sturdy sans construction with sculpted, ink-trap-like detailing to keep large black shapes readable and energetic.
The design shows noticeable per-glyph character: some letters lean toward straight-sided, sign-painter simplicity (E, F, H, N), while others introduce more sculpted curves and scooped joins (S, a, e, s). Numerals follow the same sturdy, rounded logic, keeping the set visually cohesive for headlines and large typographic accents.