Sans Normal Hogas 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, mobile apps, signage, branding, clean, friendly, modern, approachable, calm, everyday readability, neutral ui, friendly modernity, clean simplicity, rounded terminals, open apertures, humanist, even color, soft geometry.
A clean sans with gently rounded stroke endings and smooth, circular bowls. Curves dominate the construction (notably in C, O, Q, and the numerals), while straight strokes keep a steady, uncluttered rhythm. Letterforms show open apertures and generous interior counters, helping the text stay airy and readable. Details like the single-storey “a” and “g,” a simple, open “e,” and a straightforward “t” contribute to an uncomplicated, contemporary texture.
Well suited to user interfaces, product copy, and general-purpose editorial text where a neutral, friendly sans is needed. The open forms and rounded terminals also make it a good fit for wayfinding, instructional materials, and contemporary brand systems that aim for clarity without hardness.
The overall tone is modern and friendly, with soft rounding that feels welcoming rather than clinical. Its restrained, even drawing reads as calm and practical, suited to interfaces and everyday messaging where clarity and approachability matter.
The design appears intended as an unobtrusive, modern workhorse sans that balances geometric smoothness with humanist openness. It prioritizes straightforward shapes, consistent rhythm, and comfortable readability in continuous text.
Capitals are simple and geometric with minimal stylization; diagonals (A, V, W, X, Y) are clean and stable without sharp, aggressive joins. The numerals follow the same rounded logic, with particularly circular 0/8 and a clean, readable 1/7.